Benlik imajı ve reklam sunucusu imajı uyumunun reklam etkililiğindeki rolü / The role of the congruity between self image and ad spokesperson image on advertising effectiveness
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Benlik imajı ve reklam sunucusu imajı uyumunun reklam etkililiğindeki rolü / The role of the congruity between self image and ad spokesperson image on advertising effectiveness