New Communication Language With New Media

Abstract

New media has a unique communication feature in terms of providing multiple and fast interaction with instant text, photo, video and sound recording sharing. These interaction networks, which are widely used today and determine life, are very effective in presenting content such as chat, shopping, art, as well as easily preparing and sharing videos and images that are contrary to the moral understanding of society. New media has become an economic power where products with ‘commodity' value are marketed through the bidirectional connections it provides in the preparation and consumption of content. The ‘new media', which puts values in the background, has turned into a digital market with 5.5 billion users, providing continuity for the ‘culture industry' by adopting a language that directs consumption. This new area, where billions of people meet, also reveals serious behavioural differences. This new form of communication was analysed through consumption-oriented posts consisting of millions of messages. Copyright © 2026, IGI Global Scientific Publishing.