Sentiment analysis and opinion mining within social networks using Konstanz information miner

Abstract

Evaluations, opinions, and sentiments have become very obvious due to rapid emerging interest in e- commerce which is also a significant source of expression of opinions and analysis of sentiment. In this study, a general introduction on sentiment analysis, steps of sentiment analysis, sentiments analysis applications, sentiment analysis research challenges, techniques used for sentiment analysis, etc., were discussed in detail. With these details given, it is hoped that researchers will engage in opinion mining and sentiment analysis research to attain more successes correlated to these issues. The research is based on data input from web services and social networks, including an application that performs such actions. The main aspects of this study are to statistically test and evaluate the major social network websites: In this case Twitter, because it is has rich data source and easy within social networks tools. In this study, firstly a good understanding of sentiment analysis and opinion mining research based on recent trends in the field is provided. Secondly, various aspects of sentiment analysis are explained. Thirdly, various steps of sentiment analysis are introduced. Fourthly, various sentiment analysis, research challenges are discussed. Finally, various techniques used for sentiment analysis are explained and Konstanz Information Miner (KNIME) that can be used as sentiment analysis tool is introduced. For future work, recent machine learning techniques including big data platforms may be proposed for efficient solutions for opinion mining and sentiment analysis. © 2017, Universiti Teknikal Malaysia Melaka. All rights reserved.